29 August 2021 | By Charles Pacheco
All Show leads are not created equal...at least in the mind of a sales person.
Here’s where the problem arises: the hot leads get all of the attention and in most cases priority on the follow up list. And by priority, we mean that every other lead will fall through the cracks.
I’m not saying that you shouldn’t prioritize what you think are the hot leads over the cold leads... but I am saying not to forget about the cold leads.
You should follow up with every Show lead because gauging the quality of a lead from only a simple conversation at the show is based on assumption only. And you know what they say happens when you assume
Think about it. The people you meet are bombarded with conversations from all of the other exhibitors ALL DAY LONG. They don’t have time for everyone and lack of interest at the event could just be that they’re worn out.
Additionally, someone that seems hot might only be entertaining you to get some free swag.
Bottom line...don’t assume, follow up with everyone to make sure you’re getting the biggest bang for your buck!
I am a postitive, tenacious, highly motivated and self driven person and have a consistant and proven track record of success and over achievements in sales, marketing and business consultancy. I have a wealth of experience working across all business sectors and worked for large corporates extensively in the United Kingdom and periodically in the USA, My passion now is with Find Us On Web and my focus is to bring local businesses together and help them find new ways to generate leads and drive more sales. We connect businesses with their existing and potential new customers at our networking events, trade shows, business award events, advertising publications and our digital market place www.findusonweb.com I work with businesses who are looking for guaranteed sales, guaranteed customers, resulting in guaranteed growth.
